We cannot deny the fact that Fitflop to date is the most sought after footwear. It has taken the market by storm with the swiftness and sureness of a true winner. It can be said that the secret to its success can be attributed not only to its relentless marketing strategies but more so to the innovative, breakthrough product behind its name. Many have claimed benefits from using Fitflop, as proven by its unprecedented 100,000 (and still counting) fan base mark in facebook alone. And this 2010, it continues to prove itself unstoppable, as it skyrockets to fame with the opening of its first concept store in SM MOA and the successive launch of an impressive Lifestyle Footwear Collection that boast of stylish designs and its trademark microwobbleboard technology. Fitflop’s fan page in facebook has already seen a steady influx of fan photos and testimonies eversince it was set up. Just about anybody would kill (figuratively speaking of course) for a pair, as evidence by the overwhelming response it usually gets everytime it posts promos and contest. And I am proud to admit that I am one of those, as I myself can personally attest to its greatness, having benefitted much from its microwobbleboard technology. It is no secret that I have been struggling with scoliosis for quite a number of years now (see my related post Dealing with Scoliosis and Managing Scoliosis Through Exercise). For the longest time, I had been in search of that perfect footwear that will help reduce back stress and give strength to my lower extremity muscles. As we all know, these muscles are important to people with scoliosis like me (even for the ones who don’t have actually) for they provide utmost strength and support to our lower back, hips and legs, our body parts that are prone to pain and misalignment. It is necessary that these are well-toned at all times, with strong muscles developing at just the right places. I have found that perfect footwear in Fitflop. It’s innovative engineering design has made my bottom, hamstrings and leg muscles exactly that—firm, strong and well-toned. It truly lives up to its tag, shoe with a gym built-in.
Recently the launch of its utra-chic, thigh-toning, foot-flexing, bottom-benefitting, Fitflop Supertone, the current “sneaker of the hour” was waited upon with great anticipation. It had fitness fanatics scrambling to get their hands full of this latest genius. This new muscle-toning sneaker is a product of more than a year of intensive technology and design research. Fitflop was able to seamlessly merged the brand’s microwobbleboard technology and the wearability of a classic sneaker. A mean feat actually if you think about it. This new energizing, shock absorbing footwear can be considered a heavensent for it would allow people especially those with certain conditions like scoliosis to get a regular workout, one of the fitness activities that usually gets compromised . The toning sole, which by the way is cleverly hidden, is bio-mechanically designed to absorb the shock of a brisk walk/run in just the right way, thereby giving only the gentlest of pressure to the spine as it tones and strengthens the leg, thigh and hip muscles.
It is not everyday that we come across a perfect footwear that would take care of our needs. I guess that is why people buy Fitflop in a heartbeat. Some even boast of a collection. The way Fiflop has managed to encourage people to give paramount importance to their fitness and health is also something quite admirable. The overwhelming support it receives as it continues its fight against counterfeit products is a living proof to this. They were able to make people become fully aware of the dangers that using this kind of products bring. Our future well being does look very promising indeed as Fitflop continues to set the tone of Fitness and Health in our country.