I got word from my brand partner, Proactiv, that they have finally found the perfect Filipina who embodies the brand. Last month,27-year-old actress and comediene, Alex Gonzaga, joined the roster of Hollywood elites as the first Filipino endorser of Proactiv.
Although I am not particularly fond of Alex, I have to admit that her charm and not to mention her loyalty to the brand makes her a perfect Proactiv endorser. Shares Alex, “The Proactiv 3-Step System has been an important part of my daily skin care routine for years! It is effective and easy to use. I am so thrilled to be the first Filipina face of Proactiv and tell everyone all about my experience using it.” She further adds, “It’s mild formulation gently exfoliates my skin, removes excess oil and delivers powerful acne-fighting medicine.”
Being an in-demand celebrity, she knows first hand how stress and fatigue can take a toll on the skin. She spends long hours taping, doing shoots, and attending to mall shows. She also puts on pounds of make-up which can cause damages on the skin such as zits and breakouts. If there is one person who can sincerely and credibly share how Proactiv’s dermatologically tested ingredients make skin clear, radiant and acne-free, it is Alex.
I was quite impressed when I learned that even with her frenetic schedule, Alex purposely finds time to do her Proactiv’s simple and easy 3-Step System. She explains her step by step beauty regimen as:
STEP 1: “Before going to sleep, I apply Proactiv’s Renewing Cleanser. You can feel it gently removing impurities in your skin with its exfoliating beads.” Akex shares.
The Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria. It has U.S. prescription-grade benzoyl peroxide which are ultra-fine micro-crystals that penetrate the pores fast while being gentle on the skin.
STEP 2: “I follow it up with the Revitalizing Toner,” Alex continues.
Proactiv’s Revitalizing Toner is a refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin.
STEP 3: “I just squeeze a pea-sized amount of Repairing Treatment on my palm and spread it on my face,” she adds.
The Repairing Treatment is a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne.
Proactiv is available in 30-day kit (P 2,495.00) and 60-day kit (P 3,995.00). It is exclusively distributed at all Watson stores nationwide. Each Proactiv kit comes with a free Refining Mask. This Refining Mask makes a great leave-on spot treatment at night for better complexion in the morning.
Alex was warmly introduced as the new Proactiv brand endoser during a Press Launch last September 29 at Buddha Bar Manila. Says Proactiv Philippines General Manager, Mari del Rosario “We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous, and hip. She fits the brand perfectly. With Alex heading our local campaign, we hope to reach out to more Filipinos and encourage them to take a step and fight acne today.” Welcome aboard, Alex!