I absolutely love summer. I really don’t mind spending long hours under the sun so long as I’m doing something fun like swimming, sight seeing, and running. While others shy away from the sun, I absolutely bask in it. I have a trusty sunblock and sun protection anyway so skin wise, the heat doesn’t bother me. It is my hair I am perpetually worried about. Since my hair has already grown in length, I had to tie it in a ponytail every now and then to keep it away from my face and to cool off a little especially when I run. This unfortunately has left it dry, faded, lifeless, and (sigh!) frizzy. Good thing, I got first dibs on the new Wen Cleansing Conditioner, the new revolutionary product that would change the way we view hair care.
I’ve been using it for the past five days and so far, I am happy with the result. I like that it is a 5-in-1 formula meaning it is an all-in-1 shampoo, conditioner, deep conditioner, detangler and leave-on conditioner. For someone who doesn’t enjoy using more than one hair product while bathing, this is quite a welcome change indeed. I noticed that after continued use, my hair appears shiny and easy to manage.
I like that it thoroughly cleanses the hair without lathering and it leaves a subtle scent too. I am very particular with the chemicals used in hair products so I am happy to note that Wen doesn’t have all the harsh ingredients (harsh detergents and sodium lauryl/laureth sulfates ) that may be found in most ordinary shampoos.
This new concept in hair cleansing, WEN® Cleansing Conditioner, is created and formulated by Chaz Dean, a celebrity-stylist based in the USA in cooperation with Guthy Renker (makers of Proactiv Solution). It comes in two variants. Sweet Almond and Promegranate. Here are their key ingredients so you’ll know which one will work best for you:
SWEET ALMOND VARIANT
Aloe Vera Gel (soothing, healing, moisturizing, anti-fungal, antibacterial properties)
Glycerin (contains natural moisturizing factors)
Chamomile Extract (calming, soothing, contains antibacterial and anti-inflammatory properties. Also used for dry, flaky skin)
Cherry Bark z (keeps hair manaheable and brings out the color, shine and softness in all shades of natural and color-treated hair)
Calendula Extract (helpful as an antiseptic, heals wounds and reduces inflammation)
Rosemary Extract (stimulates hair growth and fights scalp problems. Helps with premature
baldness. Has amazing antioxidant, anti-inflammatory properties. Is a tonic, astringent,
Cetyl Alcohol (fatty, moisturizing alcohol used as an emollient, emulsifier, thickener
carrying agent for other ingredients. Derived naturally from coconut)
Panthenol (acts as a penetrating moisturizer. Plumps & moisturizes hair shaft to make it appear thicker, reduces split ends, smoothes skin and strengthens hair as it seals in moisture)
PEG-60 Almond Glycerides (with anti-irritant qualities, provides conditioning and glide to hair, as well as a conditioned feel to skin)
Menthol (has a local anesthetic and counter-irritant quality. Can also reduce itching and
Sweet Almond Oil (excellent emollient, high in protein and fatty acids, ideal in the treatment of very dry, chapped skin. Cintains antiseptic properties, heals and nourishes as it moisturizes the skin & hair without leaving a greasy residue)
Pomegranate Extract (incredibly hydrating, this has anti oxidant properties comparable to wine or green tea)
Hydrolized Soy Protein (protein derived from Soya beans. Increases strength and manageability)
Organic Aloe Vera Leaf Juice (provides healing, moisturizing, anti fungal, and antibacterial properties)
Rosemary Extract (contains amazing antioxidant properties, stmulates hair growth and fight scalp problems)
Chamomile extract (calming, soothing, and provieds antibacterial and anti inflammatory properties. Great for for dry and flaky skin)
Marigold Extract (helpful as an antiseptic, heals wounds and reduces inflammation)
Menthol (acts as a local anesthetic and contains counter-irritant qualities. Can also reduce itching and tenderness)
Wild Cherry Fruit Extract (provides soothing and anti inflammatory properties)
Wen will be available in the following stores starting this May with a retail sales price of 995 for a 350 ml bottle.
Selected SM Department Stores (SM MOA, SM Makati, SM Southmall, SM North EDSA, SM Megamall)
a) GF, Glorietta 2
b) 2F, Trinoma
c) GF, Marquee
Door to Door Delivery Hotlines
a) Landline: 729-2222
b) Globe Provincial: 1-800-8-729-8888 c) PLDT Provincial: 1-800-10-889-4444 d) Mobile No.: 0917-801-8888
Treat your hair this summer with some TLC, use Wen Cleansing Conditioner now.