Last Saturday, SM Supermalls in partnership with SM Cyberzone successfully launched and released hundreds of iButterflies at SM North EDSA, The Block Atrium for mall shoppers to catch. The event was attended by bloggers, celebrities, and shoppers eager to get their hands or handsets on these virtual iButterflies.
They are not your ordinary butterflies mind you because they are not visible to the naked eye. You need to use a smartphone to get your hands on them, and on the freebies and surprises that come with them too.
Yes, iButterfly, which had its roots in Japan is finally here. SM Supermalls has succesfully brought in this fun application to give their loyal shoppers a truly one of a kind shopping experience. This is one of SM’s unique ways of interacting with their customers, push the different promotions of their retail partners, and provide incentives to their customers.
You might be wondering, what is iButterfly and how does it work? Well, iButterfly is a fun and entertaining mobile information and couponing system that runs using three technologies: Augmented Reality for seeing butterflies in the real world. Motion Censor for catching butterflies using your phone. Global Positioning System (GPS) function for finding where the iButterflies are.
Watch this video to know more about iButterly’s origin and how you can snag one of them.
To catch the iButterflies, you have to download the application first from the App Store if you are using an iPhone device or via Google Play if you are using an Android device. To download, you may connect to SM WIFI or the SM_iButterfly SSIS at the participating SM Supermalls or simply use your phone’s 3G connection. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. If you catch one, simply claim your prize at the participating mall stores.
My daughter and I had the chance to catch these iButterflies ourselves last Saturday and we had fun collecting them. I also learned that aside from carrying prizes, some of these iButterflies also contain interesting information about SM’s partner retailers. You can also share and exchange them with your friends too.
I think SM Supermalls scored another hit on this one. This is one marketing strategy that will definitely put us on the map as one of the technologically advanced countries able to utilize different technological innovations to bring services and entertainment to people in a fun and unique way.
With iButterflies virtually flying around, shoppers have another reason to flock to their favorite participating SM Supermalls to play catch and win prizes from SM Department stores and their partner retailers such as SM Cinema, SM Food Court, Global Pinoy, Quantum, Our Home, Baby Camp, Forever21, Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Krispy Kreme, Kenny Rogers, Yellow Cab Pizza, McDonald’s, Mister Donut, Starbucks, Parfois, Yves Rocher, David’s Salon, Timex, Smart Communications, and Fox’s. Here are some of the iButterflies that you can catch on specified periods and the prizes that come with them.
The SM iButterfly Promo will run from May 5 to June 30. To view the full mechanics, visit the SM iButterfly promo page. What are you waiting for, head to the nearest participating SM Supermall (SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Southmall, SM Fairview, SM Baguio) and start catching ibutterflies.